And while they’re a key element of proactive customer service, they’re only a subset. Start searching for strategies, and you’ll often find that digital solutions come to the forefront. Snark aside, there are some wonderful digital examples of delivering proactive customer service, but is that what being proactive really means? The ever-present, always scrolling, blocking key info "Do you have questions about this vehicle" overlay when you spend more than two seconds on an auto dealership website. Building a solution in a conference room, they fail to bring humanity to the experience, creating uninspiring - or even annoying - proactive customer service elements:Īn email that's sent repeatedly after a customer abandons a shopping cart. ![]() Companies think they know what proactive customer service is, but they often only consider the digital examples.
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